Customer service is one of the biggest selling points when people decide to work with a company. This is especially true when dealing with stressful, emotional, time-consuming, and expensive situations like buying or selling a home. Good customer care will set your business apart from the competition and make everything more pleasant. How does your company stack up? If you or your employees could use a little bit of a refresher, check out some tips from The Premier Group.

  • Be Present. This doesn’t just mean being physically present. People realize when your agents aren’t engaging with customers, really listening, and striving to create solid professional relationships.

  • Accept Responsibility. When a situation goes south, it ultimately doesn’t matter whose fault it is. It’s your company’s responsibility to fix it! Make fixing (and preventing) problems your first priority and your customers will thank you.

  • Empower Your People. Everyone on your team should understand your policy on customer satisfaction and service, and should be empowered to offer solutions to everyday issues. Of course, bigger problems will need manager involvement, but if everyone can handle small issues, it will save your customers the hassle of waiting for someone higher up.

Guiding customers through the real estate process should be pleasant and fulfilling for everyone, and not just because you want to get good word-of-mouth referrals and repeat business. Home buyers and sellers are becoming increasingly educated, and they expect the best when working with a real estate agent. Remember: if you don’t have customers, you don’t have a business!

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